Being visible online requires setting up your website in such a way that search engines such as Google, Bing, and Yahoo recognize your site through SEO.
Search engines have algorithms and preferences for a long list of web presence elements that are driven by website search data and consumer habits. At Spin A Web Designs, we keep up with algorithm updates and the latest SEO trends on your behalf. A successful SEO campaign will help your brand appear trustworthy, relevant to searches, and consumer focused.
According to Impact, Google receives over 63,000 searches per second on any given day. It is highly recommended that you enhance your search engine optimization efforts in order to ensure success.
On-Page SEO
The more relevant your site is to a search query (using keywords), the more web traffic you will garner. This leads to increased conversions and sales.
Off-Page SEO
Boosting your exposure via social media, local listings, and other platforms outside of your website increase the likelihood that your intended audience will find your brand.
Synergistic Efforts
Spin A Web Design’s campaigns will combine both on-page and off-page SEO to create seamless web experiences for your targeted audience.
Search Engine Optimization FAQs
What is the difference in on-page and off-page SEO?
When it comes to your marketing efforts, the main categories are on-page and off-page SEO. On-page SEO refers to the optimization of each page of your website. This often includes making sure your web copy, titles, subtitles, metadata, and images are all optimized with relevant keywords.
Off-page SEO refers to efforts such as social media, email marketing, and local SEO efforts such as claiming your local listings. This is especially important for those who have a physical store with a location they would like to share, or anyone who is trying to target a specific geographical area. The efforts made in this area can vary depending on the niche and the prospective audience.
What does “consumers first, search engines second,” mean?
“Consumers first, search engines second” is our mantra. Search engines appreciate the use of keywords and optimized content, but if content sounds robotic or salesy, it raises a red flag. When creating websites, content, or social media posts, we always consider the consumer first. Will it be helpful? Informative? Will it aid in the buyer’s journey? Answering “yes” to these questions bolsters your SEO marketing efforts.