There are two types of traffic: paid and organic. Organic traffic refers to visitors that found your site via Google or social media links. Paid traffic refers to Pay-Per-Click (PPC) advertising, which can be an effective way to help grow your business, complementing your SEO and marketing efforts.
At Spin A Web Designs, we help you through every step of the process and use best practices to ensure results.
Google Adwords Campaigns
We specialize in creating Google Adwords campaigns that utilize optimal keywords based on your field and your niche.
Social Media Paid Ads
We create powerful social media ads that have the ability to target users whose interests and needs closely align with your brand.
We help our clients create landing pages that will encourage the visitor to take the next step in the buyer’s journey.
Our PPC Services Include:
- Keyword Research
- Ad Writing
- Audience Targeting
- Landing Page Creation
- Ad Monitoring
- Negative Keywords
- Goal Setting
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Do you just create the ads then forget about them?
We collaborate with you to create a monthly budget and compelling ads, and choose the best times and locations to place them. All of this is done in an effort to get your company’s name in front of the audience that is searching for related keywords. We check in on your campaign regularly to ensure your ads are performing well, and adjust the campaign as needed for optimal performance.
Why would we want social media ads?
There are a number of platforms including Facebook, Pinterest, and Instagram that utilize paid ads. These ads look very similar to the style of the posts of each social media site, which makes consumers feel less like they are being “sold to” and more likely to see content that is relevant to their interests.
Can we connect the ads to the home page?
Whenever you create a PPC campaign, there is always a URL connected to the ad. This is the webpage that people will see when they click through on the ad. The content is curated to the topic of the ad and helps to convert leads into potential customers.
There are many ways to lure traffic to your website and products. Pay Per Click campaigns require a lot of experience and know-how to get the job done right.