Well-written copy is an indispensable element of successful online marketing. Part art and part science, copywriting aims to increase brand awareness and persuades a person or group to take a specific action. At Spin A Web, our customers benefit from engaging and effective written content designed to increase your brand visibility and rankings in search engines and lead potential customers to your website. Our skilled copywriters are well versed in creating content for web pages, advertisements, corporate communications, blogs, and social media.
According to HubSpot, “[In 2018] B2B companies that blogged 11+ times per month had almost three times more traffic than those blogging 0-1 times per month, and B2C companies that blogged 11+ times per month got more than four times as many leads than those that blog only four to five times per month.” That might sound intimidating to non-bloggers, but we know what fresh and engaging content can do for you.
Search Engines & Content Marketing
Frequently publishing blog posts and other content with helpful and insightful information drives marketing efforts!
Content and the Buyer’s Journey
It’s a fact that websites that have very thin content or very little copy at all suffer from a lack of customers.
Overall Web Traffic
Between web pages and blog posts, readers are directed back to your site, where they can view services or products.
Copywriting FAQs
Why is new content important?
Our mantra here at Spin A Web Designs when we do copywriting is “users first, search engines second.” Whenever you add a blog post or a new page to your site, it looks as if you have made a substantial update to your website in the eyes of search engines. That, in turn, makes you look more relevant and up to date. (Search engines tend to assume that the more up to date you are, the more correct or relevant you are.)
Why do I need more than just product descriptions?
Those who are looking to make purchases online will typically start with research first. They will want to compare sites and companies to figure out who better fits their budget and aligns more closely to their values. They can see you’re selling a product, but they also want to know why they should choose you over another company. You’ve got to sell them on more than just the products in their shopping cart.
Is writing content really worth it?
Not only will copywriting and new pages of content help your rankings, but the longer a page stays on the site and “lives” with your brand, the better a tool it can be for garnering traffic for your website. Over time, there will be a lot of google searches that will allow those pages to pop up, giving you more chances to convert leads into sales.
Don’t underestimate how powerful information can be for potential customers and clients. At Spin A Web Designs, we can create a content marketing strategy to make your business flourish.