You want your company to succeed, thrive and grow, but technology keeps roaring forward at a lightning speed, and you need to keep up in order to stay competitive. Old dusty websites from the early 2000’s just doesn’t cut it anymore. They might not be mobile friendly, they are security risks from outdated software or scripts, lack browser compatibility, and tend to rank poorly in SEO. Your search engine optimization is the difference between being invisible or popping up often in search results. Are you thinking it might be time for a new website? Here are 4 signs that your business website needs a makeover:
1. Our Site is Not Responsive
There has been no stopping the popularity of mobile search, ever since the advent of the smartphone in the mid-2000’s. Today, more than 80% own a smartphone, and have access to the web anytime, anywhere. So, if your website doesn’t have mobile capabilities, you are missing out on a huge number of potential customers or clients.
2. We are Ranking Poorly in the Search Engines
Does your website show up on the first page of Google when you search for a keyword that your company should show up for? No? Your website needs to be better optimized for SEO. Google ranks your page based on lots of different factors including: site speed, site structure, if it is or isn’t responsive, number of inbound and outbound links, and keyword usage. Updating your website, will automatically help your website to perform better in the Google ranking.
3. Long Time to Load
Have you ever been to a website that takes forever and ever to load? Did you have the patience to stay on that page, or did you leave? More than likely you left the page, in other words, you “bounced off the site”. There might have once been a time when web users were more patient (a.k.a. The good old dial up days), but those days are long gone. If a site takes more than 3 seconds to load, almost half of people will abandon the site. A high bounce rate is bad news for your website, and for your business.
4. My Competitor’s Site is Really Nice!
Are you envious of how your competitors websites look? If so, then it’s time you considered updating your website. Outdated, unattractive, and inconsistently designed sites do not leave a good impression on your visitors. It makes you look unprofessional, and not credible. In fact, 48% of people say that website design is the number one factor in determining how credible a business is.
If your website sounds like these four points and is more than three years old, you should probably consider giving your website a makeover.